![]() ![]() ![]() Even so, companies are abandoning broad social media strategies for tailored campaigns targeting a single platform. Within fashion, Instagram remains “the place to be,” accounting for about 50 percent of brand posts (up from 30 percent two years ago), according to a 2017 report by Exane BNP Paribas. So where does that leave the fashion industry? Even amid a landscape of constant change, brands and consultants say a few tried-and-true methods still pack a punch. Mark Zuckerberg spent two days in Washington this week being grilled by lawmakers about the dangers of giving third parties too much access to the social network’s members. Snapchat introduced a radical redesign of its app late last year to more clearly distinguish content produced by advertisers and ordinary users. Facebook earlier this year began promoting “meaningful interactions,” a phrase many brands are still trying to parse. Social networking platforms frequently tweak the algorithms that determine what surfaces in users’ feeds. Their competition ranges from rivals to celebrities and influencers - not to mention users’ own friends and family. As platforms become more saturated, brands are engaged in an ever-escalating fight to stand out in feeds. But there’s no guarantee anywhere near that number will actually see Céline’s products. Even Céline, until last year a rare Instagram holdout among major luxury labels, now has over one million followers hoping to catch a glimpse of the brand’s latest handbags and knitwear. LONDON, United Kingdom - Social media has become the key conduit between brands and consumers. 5 Ways Brands Can Stand Out On Social MediaĪs networks are tightening control over what content their users see - often to the detriment of brands - BoF boils down five tips for social-media success. ![]()
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